Our Partners

Managing Partners

Tony Franks

Tony’s specialism is brand proposition leverage and franchising. His expertise encompasses all aspects of brand marketing, sales, business development and commercial management. Tony has built brand propositions from the ground up, transformed existing brands, developed new business both nationally and internationally, though B2B/B2C sales, franchising and licensing deals. 

Tony has worked across all sizes of business and  across a number of different industries for example advising Deloitte on their Propel cloud-based accounting and analytics service that targeted ambitious start-ups and SMEs as they grew, to developing and launching a unique franchise business. Tony’s specialism is also in establishing operating concessions in retail chains. Tony supports local community projects and currently works with a charity that offers outreach, accommodation and addiction recovery in Sussex.

Andrew Dixon

Andrew’s specialism is in retail, performance improvement, turn around solutions & data analytics. He is an expert in developing and implementing strategic business change to drive growth and efficiency.

Andrew’s key strengths include: leveraging territories, organisations and cultures as a senior business leader to rapidly achieve optimal performance; developing and delivering customer-focused business strategies that align to the business vision; establishing high-performing teams, processes and cultures that drive major business transformations; increasing staff engagement and significantly improving efficiency and nurturing collaborative key stakeholder relationships up to board level to clearly communicate objectives and win buy-in to strategic initiatives. Andrew is unique in his knowledge of customer loyalty having been one of the few to run both the Tesco and Boots loyalty schemes. Customer centricity is his real passion.

Specialist Principal Partners

Steven Cowcher: Corporate Finance

Steven’s specialism is advising start-ups and early stage companies on structuring, strategy, growth opportunities and capital raising. He is passionate about entrepreneurialism having been involved with a number of start-ups and relishes working with new companies to minimise their early stage risks. 

Steven now puts to use his deep finance knowledge and investor contacts acquired through his career in investment banking to assist businesses. Through subsequent consulting roles including to the Dragons on the BBC’s Dragons’ Den, his areas of expertise have broadened to include branding, social media marketing, logistics and operations. He has worked with companies in numerous industries including food & beverage manufacturing, recycling, green energy, gaming, ecommerce, clothing & fashion and deep tech at the most senior levels, identifying solutions & strategies to help businesses achieve their full potential. 

Seonaid Macdonald: Business Coach & Mentor

Seonaid has personally set up, run and sold a number of businesses. Seonaid’s expertise is primarily been in retail, media, healthcare, hospitality, agriculture and the service sector, more recently she has been working in the digital and ecommerce space.

Today she uses this expertise through her business coaching, her approach is about putting ‘the customer at the heart of the organisation’ across all channels and processes. Her broad business experience enables her to confidently support and challenge her clients, provide insight, enabling personal development and most importantly gaining a commitment to action.

Wayne Hodgkiss: Automotive, Manufacturing & Logistics

Wayne’s specialism is in adding significant value to businesses, driving growth, increasing revenue and securing sustainability for organisations. Proven in the manufacturing, automotive, aerospace, construction equipment, corporate and commercial markets. Wayne has a strong track record of delivering seamless change management strategies and implementations globally within blue-chip organisations. Experienced in managing multiple sites across the UK and Europe.

He has a high command of risk and crisis management and crafts proactive strategies to capitalise on market opportunities. With a productivity focused mindset, Wayne is adept at problem solving and troubleshooting. He streamlines enterprises to provide clarity and transparency within the business, confidently and empathetically managing teams through significant change.

Narcis Balalau: FMCG

Narcis’ specialism is in FMCG sector, operational excellence, M&A diagnostics & data analytics. He is an expert in developing and implementing strategic business change to drive growth and efficiency.

Narcis’ key strengths include: collaborative approach to successful transformational leadership, engaging with business stakeholders at Board/C-Level and with 3rd parties, delivering ‘fit for purpose’ business strategies, models and operations; driving change & business transformations, developing global supply chain and procurement strategies to maximise returns, restructures, acquisitions, retail set-ups and the realisation of shareholder value; deep knowledge of sourcing and procurement techniques, with dexterity in ‘reading’ the market, analysing trends, and forming effective strategic solutions to reduce costs, launch new products and enter new markets. Narcis is unique in his knowledge of planning and executing growth plans for both vertical and horizontal markets expansion and brand exposure. Scaling up is his real passion. Previous work experience has included Gail’s Bakery, The Bread Factory, Gate Group, Lupa Foods, Goodness Foods, Platinum Equity

Andy Crummey: Regional Principal Partner Scotland

Andy is an expert in the development and implementation of marketing and communication resource and strategy.

With 20 years of experience at executive management level, Andy has worked with a wide range of companies across different industry sectors to optimise strategic planning and to maximise both internal and external marketing and communication resources.

This experience is complemented by 16 years in senior sales and marketing positions within Scottish Television and Sky Television

He has worked with many market leading organisations including: HBOS, Scottish Widows, Alliance Trust, Standard Life, SAB Miller, T&R Theakston, Matalan, Co-op Group, Reid Furniture, Glasgow Life, Scottish Government, Scottish Golf, Glasgow 2014, Glasgow Life, Casio and the Association of Chartered Certified Accountants (ACCA) Andy brings insight, experience and relevant expertise that’s tailored to the unique needs of each client, with a focus on providing actionable, achievable and affordable outcomes

Andrew J Davies: Consulting Partner South Wales

Andrew has 25 years’ experience in sales & marketing, having worked across a range of areas including sales, new business development, recruitment and finance. Andrew is passionate about working with and helping SME businesses from start-ups to well established companies.

Andrew has always had an interest in business and in particular Sales & Marketing, Andrew always puts the client at the heart of all that he does and focuses on keeping things simple and straight forward. He ran his own sales recruitment/training business and has worked with companies including GE Capital, Daily Mail Group, Rank Group and locally in South Wales with the likes of Swansea Sound/The Wave Independent Radio, South Wales Chamber of Commerce & the JLG Group. Andrew is also passionate about sport in the community and is chairman of his local cricket club.

Aileen Salfarlie: Consulting Partner London

Aileen has 11 years specialising in business development, team development and coaching as well as collaborating with non-for-profit pan European research partnerships such as La Metropoli Onlus CSR. More recently Aileen has been supporting SME businesses with growth and development strategies. Working with Uxbridge BID she has been instrumental in establishing collaborative initiatives and projects through partnerships.

Aileen is passionate about community and supporting local business owners to thrive through collaboration and partnerships.

Stephen Redden: Principle Partner Derry (NI)

Stephen is a hospitality professional with over 20 years’ experience. He specialises in distressed property improvement and turnaround. An expert in hotel operations, revenue & yield management, sales & marketing planning across all levels, he is a strategic leader who focuses on delivering maximum asset potential. Stephen’s key skills include business planning and budgeting, data analysis, project management, new openings, asset value optimisation and feasibility.

Stephen is driven by gaining a thorough understanding of his work and delivering accurate, quality output. He is a focused, committed, pro-active professional.

Across his career, Stephen has worked with some of the biggest brands in UK & Ireland hospitality including Dalata Hotel Group, IHG, Accor, Interstate hotels and resorts, Hastings hotels, as well as Asset stakeholders Capita, EY and Cerberus.